It explained why it is much better to skip the advertising and focus on the referral client. I had no idea about any of this at age 24, but it made sense to follow it, and thank goodness I did because I follow this same approach today, decades later.
Another great piece of advice from Rocky Gunn about building relationships, and not being an annoying sales-person. There's more gems inside the pages of this book :)
The Paperback Edition is available for about $10 through:
AMAZON.COM
amazon KINDLE
BORDERS.COM
CHAPTERS.CA
BARNESANDNOBLE.COM
AMAZON.COM
amazon KINDLE
BORDERS.COM
CHAPTERS.CA
BARNESANDNOBLE.COM